JOB TITLE: SEO Consultant specialized in news websites

TYPE OF POSITION: Project-Based

JOB LOCATION: Remote

EXPERIENCE LEVEL: Senior

COMPANY OVERVIEW:

Menford is a growing international SEO and digital marketing agency. We are now seeking an experienced SEO consultant to carry out a comprehensive SEO audit for passioneinter.com, a leading sports news website with a high publishing frequency.

PROJECT OVERVIEW:

Website: https://www.passioneinter.com

Passioneinter.com is one of the most recognized independent platforms dedicated to Inter Milan, active for almost 15 years. The website publishes news and in-depth features on a daily basis, serving a large and loyal community of Inter fans both in Italy and worldwide.

Alongside the website, the project also features a strong YouTube channel and a dedicated Club for its community.

With an expanding international edition and a strong presence across digital channels, the project is now looking to conduct a comprehensive SEO audit aimed at strengthening the website’s overall organic visibility, addressing indexing challenges, and consolidating its position in Google News and Discover.

KEY RESPONSIBILITIES:

• Conduct a full SEO audit with a focus on technical issues, crawlability, indexation, and provide guidance on site structure, schema markup, and content optimization for a news-oriented platform.
• Identify and resolve problems in Google Search Console.
• Provide recommendations to optimize visibility for Google News and Discover.
• Collaborate with the editorial and development teams to ensure the effective implementation of SEO strategies.

REPORTING STRUCTURE:

• Reports To: CEO and CTO
• Team Structure: Works independently, with periodic alignment calls.

PERFORMANCE GOALS:

• Deliver a detailed SEO audit with prioritized technical and strategic recommendations, including clear implementation guidelines.
• Provide clear audit-driven recommendations to ensure measurable improvements in site crawlability and indexation coverage.
• Provide actionable insights to strengthen the site’s performance on Google News and Discover, and overall organic search traffic.

PREFERRED WORKING HOURS/TIME ZONE:

• Flexible schedule with availability for periodic milestone reviews and coordination calls (Europe time zone preferred).

REQUIRED SKILLS AND COMPETENCIES

• Essential skills:
  • Extensive experience in technical SEO audits for high-volume publishing websites, preferably in the sports news sector.
  • Strong expertise with Google Search Console, Google Analytics, and major SEO tools (e.g., Screaming Frog, Ahrefs, Semrush).
  • Proven ability to improve indexing and visibility in Google News and Discover.
  • Advanced knowledge of schema markup, structured data, and on-page SEO for publishers.
  • Fluent proficiency in English, both written and spoken.
• Desirable skills:
  • Familiarity with WordPress-based news websites.
  • Experience collaborating with editorial teams and web developers.

COMPENSATION AND BENEFITS:

• Proposed Fee: Competitive, based on project scope (to be discussed during the interview).
• Benefits:
  • Work-from-anywhere flexibility
  • Direct collaboration with the management team
  • Opportunity to shape SEO strategy for a high-traffic sports media project

WEEKLY AND MONTHLY WORK DESCRIPTION

• Weekly Tasks:
  • Perform technical checks and monitor indexing status.
  • Provide feedback and updates on audit progress.
• Monthly Tasks:
  • Deliver structured audit findings and recommendations.
  • Support implementation follow-up where needed.

CHALLENGES AND ADVANCED RESPONSIBILITIES

• Tackling indexing issues on a large-scale, content-heavy site.
• Ensuring SEO strategies are aligned with the unique requirements of Google News and Discover.
• Translating complex SEO insights into actionable steps for editorial and technical teams.