JOB TITLE: Social Media Manager (Specialised in Football/Soccer)

TYPE OF POSITION: Part-Time / Full-Time (Project-Based)

JOB LOCATION: Remote

EXPERIENCE LEVEL: Mid-Level

EDUCATIONAL QUALIFICATIONS:

• Required: Bachelor’s degree in Marketing, Communications, Sports Management, or related field.
• Preferred: Certifications in Digital Marketing or Social Media Strategy.

KEY RESPONSIBILITIES:

• Develop and execute social media strategies tailored to the football (soccer) community.
• Create engaging content, including posts, stories, and reels for platforms like Instagram, TikTok, and Twitter.
• Foster and maintain relationships with football/soccer communities, engaging with followers to build brand loyalty.
• Analyse social media performance using analytics tools and adjust strategies for optimal engagement.
• Collaborate with the content and design teams to ensure brand consistency and impactful storytelling.
• Stay up-to-date with trends in football/soccer and social media to keep content fresh and relevant.

REPORTING STRUCTURE:

• Reports To: Head of Digital Marketing
• Team Structure: Collaborates with content creators, designers, and community managers.

PERFORMANCE GOALS:

• Achieve a monthly engagement rate increase of 15% across all social media platforms.
• Grow followers by 10% each quarter.
• Develop at least 5 viral posts per month.

PREFERRED WORKING HOURS/TIME ZONE:

• Working hours are flexible, but must include a minimum of 4 hours overlap with CET (Central European Time) daily.
• Suggested working window: 9:30 AM – 1:30 PM CET.

REQUIRED SKILLS AND COMPETENCIES:

• Strong understanding and passion for football/soccer culture and communities.
• Excellent communication skills in English (written and spoken).
• Proficient in social media management tools (e.g., Publer, Canva).
• Experience in creating viral content, especially on TikTok and Instagram.
• Knowledge of analytics tools such as Google Analytics and social media insights.
• Creative mindset with an eye for design and storytelling.

REPORTING STRUCTURE AND ACCOUNTABILITY:

• Regular weekly reports on social media performance and engagement metrics.
• Monthly strategy meetings to align with overall marketing goals.
• Direct accountability for community growth and engagement rates.

COMPENSATION AND BENEFITS:

• Proposed Salary: Competitive and based on experience.
• Benefits: Flexible working hours, professional development opportunities, access to sports-related events and perks, remote work flexibility.

WEEKLY AND MONTHLY WORK DESCRIPTION:

• Weekly: Engage with communities, post daily content, track and analyze engagement metrics, and adjust content strategies.
• Monthly: Plan content calendars, collaborate on marketing campaigns, and report on progress towards engagement and growth targets.

LONG-TERM OBJECTIVES AND MILESTONES:

• Achieve a consistent brand voice across all social media channels within the first three months.
• Develop and launch a major social media campaign in the first six months.
• Establish the company as a trusted voice within the football/soccer social media space by the end of the first year.

CHALLENGES AND ADVANCED RESPONSIBILITIES:

• Adapting content to rapidly changing trends within the sports and social media space.
• Managing potential crises or negative feedback from the online community.
• Leading influencer partnerships and collaborations to boost brand visibility.