JOB TITLE: SEO Copywriter
TYPE OF POSITION: Project-Based
JOB LOCATION: Remote
KEY RESPONSIBILITIES:
- Write SEO-optimized articles, blog posts, and web content that drive engagement and conversions.
- Conduct keyword research and naturally integrate keywords into content.
- Align content with SEO strategies and content marketing objectives.
- Ensure originality and proper sourcing of information.
- Collaborate with SEO Specialists and Content Marketing teams to refine content strategies.
- Adapt content for different markets and audiences, ensuring it resonates with the target readers.
REPORTING STRUCTURE:
- Reports To: SEO Specialist and Content Marketing Coordinator
- Team Structure: SEO Specialist, Content Marketing Coordinator, CMO
PERFORMANCE GOALS
- Deliver high-quality SEO-optimized content that ranks well on search engines.
- Meet deadlines consistently while maintaining a steady content output.
- Ensure all content aligns with Menford’s brand voice and audience expectations.
PREFERRED WORKING HOURS/TIME ZONE: Flexible work schedule; no preferred time zone.
REQUIRED SKILLS AND COMPETENCIES
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Essential skills:
- Native speaker proficiency in the language of content creation.
- Strong SEO copywriting experience.
- Proficiency in keyword research tools (Ahrefs, SEMrush, etc.).
- Understanding of SEO best practices (on-page, internal linking, etc.).
- Ability to write for different industries and audiences.
- Strong research and analytical skills.
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Desirable Skills:
- Experience with Google Search Console and Google Analytics.
- Familiarity with WordPress and content management systems.
- Knowledge of basic HTML and metadata optimization.
COMPENSATION AND BENEFITS
- Proposed Salary: fixed rate per word/article (to be discussed).
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Benefits:
- Flexible working conditions
- Opportunities for long-term collaboration.
CHALLENGES AND ADVANCED RESPONSIBILITIES
- Handling technical SEO challenges
- Writing for competitive industries and niche topics.
- Adapting to Google algorithm changes and new SEO trends.
